Why Peer to Peer Recruitment Tells You The Most About Your Employer Brand

Written by J. Crawley on Tuesday, 03 April 2018

External Peer- Peer / Employee Referral Programmes

According to numerous statistical sources, 84% of people rely more on peer to peer information than any other source. What that means is, if you have 10 people in your company, you potentially have 10 marketers that can help you source future talent.

Peer to Peer is the gold standard of recruitment programmes. If you have a strong employee referral programme, then the majority of your recruitment should be done for you. You know you have a good Employer Brand if you are being recommended by your employees to their peers and connections. Afterall no one is going to risk his or her friendship by bringing a peer into a toxic organisation.

I will go as far as to say that how your employees think of you is equally as important as how your customers think of you. It doesn't matter if you have the best product, if you don't have the best-motivated team to deliver it to your customers.

There are a variety of ways to motivate your team to refer roles to their networks. Some examples: